The last time I was in Berkeley, I came across something called the “Will to Power Bar,” a food bar with various Nietzschean aphorisms printed on the label. Apparently it was but the beginning:

New Nietzschean Diet Lets You Eat Whatever You Fear Most

While dieters are accustomed to exercises of will, a new English translation of Germany’s most popular diet book takes the concept to a new philosophical level. The Nietzschean diet, which commands its adherents to eat superhuman amounts of whatever they most fear, is developing a strong following in America.

Fat Is Dead, proclaims the ambitious title of the dense, aphoristic nutrition plan, which was written by Friedrich Nietzsche in the late 1880s and unearthed three years ago. After reaching bestseller lists in Europe, the book was translated into English by R.J. Hollingdale and published by Avon last month….

Fat Is Dead is selling briskly, as are the accompanying recipe pamphlets Beyond Food And Evil; Human, All Too Fat A Human; and Swiss Steak Zarathustra.

Swiss Steak Zarathustra. Pure genius.

[To the tune of Peter Gabriel, “Lazarus Raised,” from the album Passion: Music For The Last Temptation Of Christ.]