Marginal Revolution is remarkably restrained in its description of this new service: Rapture insurance for your pets.

You’ve committed your life to Jesus. You know you’re saved. But when the Rapture comes what’s to become of your loving pets who are left behind? Eternal Earth-Bound Pets takes that burden off your mind.

We are a group of dedicated animal lovers, and atheists. Each Eternal Earth-Bound Pet representative is a confirmed atheist, and as such will still be here on Earth after you’ve received your reward. Our network of animal activists are committed to step in when you step up to Jesus….

Our service is plain and simple; our fee structure is reasonable. For $110.00 we will guarantee that should the Rapture occur within ten (10) years of receipt of payment, one pet per residence will be saved. Each additional pet at your residence will be saved for an additional $15.00 fee. A small price to pay for your peace of mind and the health and safety of your four legged friends.

I think I also really like the way it brings together evangelicals and atheists. Who says people can’t put aside their differences?

[To the tune of Willie Nelson, “Gravedigger,” from the album Moment of Forever (I give it 5 stars).]