Alex Soojung-Kim Pang, Ph.D.

I study people, technology, and the worlds they make

Ineffective ad of the day

This ad on doesn’t really inspire me to refinance my mortgage.


Am I supposed to identify with this guy? Because when I think “homeowner,” I think “shirtless ex-Skynrd roadie who looks like he’s got the lead role in this year’s San Quentin performance of a Passion play.”

Okay, back to work.

[To the tune of Tori Amos, “That Guy,” from the album Abnormally Attracted To Sin (I give it 4 stars).]


  1. No, it’s supposed to be Jesus, who came to help all of humanity but was rejected by the majority who didn’t know that they too, were eligible for salvation.

  2. Did you help create this ad? I would have never guessed Jesus. I agree more with Alex’s description.

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