Futurist and branding consultant Flemming Wisler argues that "the future belongs to those who can describe it:"
[O]ur perception of the future as something far ahead has changed. Studies show that about 60% of companies define “long term” as one or two years.
Interest in the future peaked in many ways in the 1970s, with the publication of a number of epoch-making books about the future. In 1968, the ultimate story of the future came to the screen: 2001: A Space Odyssey, followed in 1982 by another great classic, Blade Runner, set in 2019.
The postwar era's great interest in futures research cooled during the 1980s and 1990s when the profession lost a number of its greatest figures: Herman Kahn, Margaret Mead, John McHale, Donella Meadows, Kenneth Boulding and Buckminster Fuller, all of whom had helped start the discipline after the Second World War.
Many have speculated about why we have seen this development, and one possible simple explanation could be that, as we approached the new millennium, we began to feel as if we were already living in the future.
We built a bridge to the 21st century, as Bill Clinton put it. The future began in 2000 and now we are in the middle of it….
It is now time for a comeback for futures research and visions, because we stand before an insecure world where vision and hope are just as much in demand as corn.
Who will conquer this future? Who can communicate, cooperate with (futures) researchers and navigate politically and media-wise on the international stage?
I only just discovered this 2007 piece, but it's well worth reading. More generally, there seems to be something going on in the Danish futures world– with the opening of the House of Futures, the critical wackiness of Fiction Pimps, the flourishing of small consultancies like Seismonaut and Fourmation, etc. (often led by people who left established institutions), there seems to be some kind of great reconfiguring going on….