The end of a marketing era!

No longer will readers be able to chuck a third free book onto their pile of purchases as they head to the till at Waterstone's: the UK's biggest bookseller is bringing its long-running three-for-two offer to an end.

The Bookseller reports that staff were told of the move yesterday, with the current three-for-two promotion across all paperback fiction to come to an end today. The demise of the famous offer, which has been running for more than a decade, follows the sale of the chain by HMV to Russian billionaire Alexander Mamut, and the appointment of independent bookseller James Daunt as managing director in June.