This piece by David Lewis about a white nationalist convention in Seattle is something:

Seattle had somehow gone from virtually no open racists (although I’ve worked retail at places with pretty open whites only management policies) to being the kind of place to which you’d travel all the way from Sweden to study a new style of racism….

Former skinhead movements fizzled out because, in addition to requiring fanatical racism from their followers, they also required severe lifestyle changes like going off to live in survivalist compounds or being a Nazi 24/7. The Johnson Seattle approach to racism is more like, “let’s get a cake for Hitler’s birthday after picking the kids up from soccer practice,” making it more compatible with the way a lot of these people already live and the way they grew up.

Between this and the Buzzfeed article about Milo, it seems clear that while in most circles it’s still socially unacceptable to be openly white nationalist, they’re trying hard to change that.